Enterprise Micro Blog Marketing Value

Provided by: International Association of Computer Science and Information Technology(IACSIT)
Topic: Social Enterprise
Format: PDF
As a kind of new marketing tool, micro blog is receiving more and more enterprise's favor. According to the definition of micro blog and its emergence and development, analyze the new features of enterprise micro blog marketing, and then from five aspects to discuss enterprise micro blog marketing value: promoting enterprise brand image, increasing sales revenue, new product development and promotion, low cost CRM, monitoring and handling crisis of public relations, so as to better serve enterprise by enterprise micro blog.

Find By Topic