Entrepreneurial Orientation of SMEs, Product Innovativeness, and Performance

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Provided by: Athens University of Economics and Business
Topic: Start-Ups
Format: PDF
This paper looks beyond the Entrepreneurial Orientation (EO)-performance link and focuses on identifying EO profiles of SMEs to suggest variations in product innovativeness dimensions of different performance potential. Based upon a sample of 149 manufacturing companies, the paper identifies two opposite groups with the help of a cluster analysis, namely the active entrepreneurs and the passive entrepreneurs. The particular results verify the viewpoints stated by industry experts in Greece, but also facilitate further understanding of firms following a similar duality observed in other studies.
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