European Consumer Views of e-Commerce: A Consumer Research Study of Buying Behavior and Trends

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Provided by: Oracle
Format: PDF
The European Consumer Views of E-Commerce survey's results reveal that, while many retailers have extended their online offerings into Europe, few cater to local needs. Consumer spending is lower in countries where satisfaction with online shopping is poor, pointing to a need for service improvements. The research indicates that simple solutions such as shortening check-out processes in the U.K. and Germany, integrating customer service in France and Spain, as well as adding peer reviews in the U.K. and mobile commerce (m-commerce) in Benelux would help retailers to boost revenues further in Europe.
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