Evaluating the Effectiveness of Stereotype User Models for Recommendations on Mobile Devices

Provided by: RWSoftware
Topic: Mobility
Format: PDF
Mobile recommender systems have been proven as a promising approach in mobile scenarios to support the decision making process of users by suggesting beneficial items in a certain mobile context. The main goal of this paper is to examine whether a stereotype user model leads to better recommendations as part of such a system. For this purpose, the authors developed and tested a prototype for a shopping scenario. Research on fashion stereotypes led to a user model containing ten different stereotypes.

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