International Journal of Computer Applications
Big data is opening up new chance for enterprises to extract insight from large volumes of data in real time and across multiple relational and non-relational data types. It is becoming one of the most important technology directions that have the potential for dramatically changing the way organizations use information to enhance the customer experience and transform their business models. In this paper, the authors perform extensive evaluation of an implementation of cellular phone service providers switching based on big data technology. Evaluation is based upon size, speed and usability measures. The system is faster, with less size, and more usability than other implementations.