International Association of Engineering and Management Education (IAEME)
Tech & Work
The aim of every organization is to get and keep quality employees, which is a precondition of success in the current turbulent environment. Properly applied human resource branding may help recruit high-quality employees. It is necessary to realize that not only will employer branding attract motivated applicants, but it will also improve the perception of the organization on the part of current employees, their identification with the organization, its values and goals, and engagement, which in turn will improve employees' motivation and efficiency in performance of individual activities.