Everything is Verified. Except the Medium we Use the Most
The act of verifying public accounts gives the general public an instant, concrete assurance that the person or company sending a message is the real deal. This promotes authenticity, fosters trust and provides an incentive for other users to go through the steps to verify their own account so they can stand out from the generic crowd.
But for the oldest, most effective, and most widely used digital medium of all the default has long been anonymity. The unique identity of every brand and person, large or small, is reduced to a letter or two.
Verified Mark Certificates (VMCs) are the first-ever means of displaying your logo in the customer inbox, visible to customers even before they click. And, as the last step in a series of stringent security and identity authentication measures, they help deliver greater trust and confidence in email.