For MSPs, The Small and Mid-Size Business (SMB) Market
is Just the Tip of the Iceberg -
If you are willing to dive deeper and explore the mid-market, you will uncover a treasure trove of opportunities. Take the plunge and you can reap the benefits of higher-value
and longer-term contracts
Seizing these mid-market jobs will however, require strategies
considerably different from those that have led you to success when selling to SMBs.
With the right approach
, even small MSPs can successfully branch out to the mid-market. It will require a different way of selling to, working with — and winning over — prospective clients, as well as marketing strategies
that speak to the diversified and specialized needs of mid-market companies.