Expectation Based Customer Oriented Marketing Mix- A Conceptual Framework

Provided by: IRD India
Topic: E-Commerce
Format: PDF
Marketing mix is an important concept in the marketing literature. Marketing mix helps the organizations to get favorable response from a target market by blending its elements. This paper examines the literatures relating to marketing mix and customer expectation and integrates the concept of marketing mix with customer expectation which is expected to deliver a better result from a marketing plan. The paper suggests the use of customer centric model of marketing mix by understanding the customers' needs and expectations.

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