Experience 2030: Has Covid-19 Created a New Kind Of Customer

Read More
Provided by: SAS
Topic: Digital Transformation
Format: HTML
In 2019, SAS commissioned a survey into consumer buying habits and brand practices to try and understand the customer experience and what this might look like in 2030.

In the wake of COVID-19, SAS wanted to discover how attitudes have changed and if businesses had made progress in developing their customer experiences.

The new survey – using an extended sample size of 10,000 consumers from across Europe, Middle East and Africa (EMEA) – shows that COVID-19 has reinforced the importance of the customer experience in consumer buying habits.

Ultimately, there’s no shortcut around customer intelligence.

Read more to find out how brands are using available customer data to make accurate and timely decisions.
Read More

Find By Topic