In 2019, SAS commissioned a survey into consumer buying
habits and brand practices to try and understand the
customer experience and what this might look like in 2030.

In the wake of COVID-19, SAS wanted to discover
how attitudes have changed and if businesses had
made progress in developing their customer
experiences.

The new survey – using an extended
sample size of 10,000 consumers from across
Europe, Middle East and Africa (EMEA) – shows that
COVID-19 has reinforced the importance of the
customer experience in consumer buying habits.

Ultimately, there’s no shortcut around customer intelligence.

Read more to find out how brands are using available customer data to make accurate and timely decisions.