Expert Insight eBook: Human Centric Service in a Time of Crisis

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Provided by: Salesforce
Topic: CXO
Format: PDF
In today’s hyper-digital landscape, speed, and scale of service delivery remains a key advantage for customer experience teams. However, leading organisations are now looking at ways to drive emotional connections through human-centric services between the customer and their brand across digital platforms.

Creating a holistic 360-degree view of your customer through a consolidated customer data strategy is key. Understanding changing behavior, needs and preferences will help to inform your human-centric model and engage with customers proactively.
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