Factors Affecting Malaysian Mobile Banking Adoption: An Empirical Analysis

This paper aims to investigate the factors that influence Malaysians' intention to adopt mobile banking by extending the renowned framework of Technology Acceptance Model (TAM). A self-administrated questionnaire had been developed and distributed in Malaysia. Out of the 400 questionnaires, only 175 useable questionnaires were returned, yielding a response rate of 43.75 percent. Results were subsequently analyzed by using multiple regression and factor analysis. Factors such as Perceived Usefulness (PU), Perceived Ease Of Use (PEOU), Relative Advantages (RA) and Personal Innovativeness (PI) were found positively related with the intention to adopt mobile banking services. However, Social Norms (SN) were the only factor found insignificant.

Provided by: INTI University College Topic: Mobility Date Added: Sep 2011 Format: PDF

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