Academy & Industry Research Collaboration Center
In this paper, the mobile application field has been receiving astronomical attention from the past few years due to the growing number of mobile app downloads and withal due to the revenues being engendered. With the surge in the number of apps, the number of lamentable apps/failing apps has withal been growing. Interesting mobile app statistics are included in this paper which might avail the developers understand the concerns and merits of mobile apps. The authors have made an effort to integrate all the crucial factors that cause apps to fail which include negligence by the developers, technical issues, inadequate marketing efforts, and high prospects of the users/consumers.