Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy

Provided by: Creative Commons
Topic: Developer
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In this paper, the authors try to explain the temporal evolution of electronic commerce in a developed country. For this purpose, they evaluate the contribution of the size of the potential market represented by the community of Internet users to the development of electronic commerce, as well as of other determinant factors. The validation carried out, for the whole Spanish market and over a period of seven years, reveals the existence of a critical threshold of online consumers that, once surpassed, supposes a change in the growth trend of electronic commerce.

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