Factors Shaping Vendor Differentiation in the Business Intelligence Software Industry

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Provided by: Halmstad University
Topic: Big Data
Format: PDF
In this paper, the authors investigate through a mixed-method research combining interviews and an online survey, how Business Intelligence (BI) vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by having individual definitions of what BI is. Buyers are therefore advised to compare vendors through the vendor's definition of Business Intelligence (BI). Security issues were mainly user centric and pricing strategies implied that vendors approach buyers in a similar way where they offered standardized software bundles that would require some degree of customization in order for the buyer to derive the maximum benefit from the applications.
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