A smartphone in every pocket and ubiquitous wireless have combined to change the way consumers do pretty much everything. From researching to shopping to buying to communicating about the entire experience in the moment. The challenge for IT is in developing engagement opportunities that make sense on the mobile platform, and that can generate information optimized for refining both the customer experience and companies offerings on an ongoing basis. Its a feat easier said than done. This whitepaper powered by HP will help you find out why..