Most HR professionals probably have wished for a sneak peek into the minds of
their employees at some point. If they just knew what employees were thinking,
they could more easily design ways to recruit great candidates, develop the talent
they have, and engage the entire workforce so employees are more likely to stay.
Better yet, they would know precisely where to invest time and resources for the
greatest return on their talent-management dollars. Instead, they’re often forced to
make educated guesses that, unfortunately, land far from the mark.