Forrester: Digital Transformation In The Age Of The Customer

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Provided by: Oracle
Topic: Virtualization
Format: PDF
The past five years have marked the beginning of the "Age of the Customer," in which technology and economic forces have put customers in control of their interactions with businesses.

This report from Forrester examines how depite companies actively working to transform their organization, processes, and technology in pursuit of a more effective digital business and a more satisfying customer experience, they still have a lot of room for continued development of their capabilities.
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