Developers need to improve their mobile measurement savvy. Many application development professionals have little to no skills in collecting real-time and operational metrics; that’s usually been the province of infrastructure and operations pros. But such thinking is both antiquated and dangerous. As requirements elicitation shifts from long textual requirements documents and lengthy analysis phases into a feedback-driven, probe-sense-respond way of working, analytics and multivariate tests become critical concepts that developers need to master. Experiment with analytic frameworks to open developers’ eyes to the value of feedback; in the process, you’ll set the stage for faster releases and better results.
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