Forrester Report: Software Must Enrich Your Brand

Whether you realise it or not, software has become core to your business success. A perfect technology storm of mobile apps, connected products, social connections, data analytics, and cloud computing continually raises customer expectations for quality in every industry. Customers expect to interact with your products, services, and company — in short, with your brand — through software. That makes software a critical business asset to deliver the elements of a 21st-century brand: trusted, remarkable, unmistakable, and essential. Do not let bad software degrade your customers’ experience. Read this report and learn why your software needs to be extraordinary in today’s digital economy.

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