Forrester Report- The CIO Mandate: Engaging Customers with Business Technology

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Provided by: Interactive Intelligence
Topic: Consumerization
Format: PDF
Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management and fulfilment to deliver superior (digital) customer experience. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business. Read this report to understand how the age of the customer requires tech management to transform into an outside-in function that plans, builds, and runs BT according to how customers move in the market spaces.
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