Most business analysts will never interview a CEO and many don't understand how a company's real objectives cascade down to the little bit of requirements they're doing for a particular system. How does the author system fit into the company's business strategy? What is the author role in the big picture? To understand this they need to start at the beginning - or rather at the top. Everyone knows a company's objective is to make money or to provide services to the community if they are in the public sector.