From Molecule to Consumer: Innovative New Solutions for CPG

Provided by: ARC Advisory Group
Topic: Software
Format: PDF
The Consumer Packaged Goods (CPG) industry is currently undergoing significant changes in response to a number of factors. These include the rise of internet commerce; emerging consumer markets on a global scale; betterinformed consumers who want to be engaged in product development; value-conscious buyers looking for the best buy and highest quality; and rapidly changing global demographics across age, economic class, and ethnicity. How CPG industry participants respond to these challenges in the near term and into the next decade will largely determine their respective market shares, brand awareness, and bottom-line profits.

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