From Virtual Community to e-Commerce: User Transition Behavior in Collaborative Systems

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Provided by: AICIT
Topic: Developer
Format: PDF
In this paper, the authors examine user transition of collaborative system and try to find the key factors that determine the acceptance of e-commerce provided by virtual community. Drawing upon the related theory, they propose a research model and empirically validate it in the context of user transition from virtual community to e-commerce. The findings suggest that the brand identification, perceived usefulness and perceived value-added transition have significant effect on member' attitude toward using e-commerce respectively. Consumer service quality has a direct impact on perceived brand image and Brand identification, perceived system feature has also significant effect on perceived usefulness and perceived ease of use.
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