Frost & Sullivan Research: Mobility: The New Opportunity for Australia's Retailers

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Provided by: NetSuite AU
Topic: Mobility
Format: PDF
Two out of every three Australians now have a Smartphone and one facet, among the many, of everyday life that smartphones are impacting is the shopping process.

This white paper therefore describes how consumers are using smartphones as a key part of the shopping process, and how Australia’s retailers are adapting to this trend.
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