Seek Digital Library
In a business context, the successful introduction of data mining requires using data mining techniques to address a real business challenge. For companies that are just getting started with analytical enterprise resource planning and customer relationship management, integrating data mining can be a daunting task. In this paper, the authors discussed how the proof of concept should create a solid business case for further integration of data mining into the company's marketing, sales, and customer-support operations using ERP. Furthermore, current trends indicate that more companies implementing Enterprise Resource Planning (ERP) systems could further benefit in using data mining techniques.