The new digital commerce battleground will be won with customer experience. But the decision you make about your commerce architecture now will either future-proof your platform or set you up for trouble. There are three approaches to commerce architecture. The approach that best meets your business goals is the one that will allow you to meet changing customer expectations while balancing your desired levels of control and flexibility. Read the Gartner report, The Three Approaches to Digital Commerce Platform Architecture and How to Choose Among Them, before making a commerce platform decision.