Universal Research Publications
Data mining is a process which involves the application of specific algorithms for extracting patterns (models) from data. The ultimate goal of data mining is prediction - and predictive data mining is the most common type of data mining and one that has the most direct business applications. It is a method of analyzing the data from different viewpoints and summarizing it into valuable information. Data mining tools predict patterns, future trends and behaviors, allowing businesses to effect proactive, knowledge-driven decisions.