Multichannel campaigns must perform better than ever to engage today's customers. Read this report by Gartner to learn about the strengths and weaknesses of providers and how they're adapting to these new demands where IBM is cited as a leader in Gartner's 2014 Magic Quadrant for Multi-Channel Campaign Management.
- the strengths and weaknesses of providers and how they're adapting to new demands
- how references said they like IBM's breadth of offerings and integration into a single platform
- how IBM has started bundling in merchandising and other role-based offerings to simplify its growing portfolio
- how IBM Mobile (formerly Xtify) supports mobile push marketing