Generation Y at Work: The Role of e-HRM in Building Positive Work Attitudes

Provided by: RWTH Aachen University
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Gen-Yers are the new generation of employees; they are talented, self-starting and technology-oriented, but they are also controversial with respect to their employment drivers. Developing effective work arrangements for Gen-Yers is crucial for the future development and sustainability of firm competitive advantage. Adopting the employee-organization relationship framework, the authors suggest that e-HRM (electronic-Human Resource Management) systems facilitate work arrangements that produce positive outcomes; they signal and reinforce the organization's investment in the employee-organization relationship.

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