Getting Real About Big Data: Build Versus Buy

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Provided by: Enterprise Strategy Group
Topic: Data Management
Format: PDF
Enterprises of all types are betting on big data analytics to help them better understand customers, compete in the market, more rapidly discover insights to help improve products and services and increase profits. In a recent ESG survey, two-thirds of IT and business professionals responsible for their organization's data analytics strategies, technologies, and processes considered enhancing analytics a top-five business priority, and more than one-quarter cited enhancing analytics as their most important business priority. Given the high degree of interest in analytics and the vast quantity of unmined data, the first step most organizations need to take on the path towards realizing the benefits from big data analytics is to implement an appropriate infrastructure to process big data.
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