In IT circles, talk about big data has shifted from hype and initial skepticism to a more considered conversation focused on using new and emerging technologies to capitalize on data to create business value. No longer are people asking, "Is there value in big data?" Instead, they are asking, "How can I use data analytics solutions to create value for my organization?" Given this compelling business case, it’s no surprise that many companies are investing in analytics. These investments reflect the fact that from health care to retail, from banking to manufacturing, insights from massive amounts of data can enable organizations to make breakthrough discoveries, deliver better services, enrich the customer experience, and meet other business-driven goals.
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