Getting Together On the Web; Finding Suitable Alternatives and Generating More Options (A Study on Online Marketing)

Provided by: Global Institute for Research & Education (GIFRE)
Topic: E-Commerce
Format: PDF
It has been more than a decade since the e-commerce first evolved. Researchers and practitioners in the electronic commerce constantly strive to obtain a better insight in consumer behavior in cyberspace. With the development of the retail e-commerce, researchers continue to explain e-attitude of consumers of different perspectives. E-commerce is the buying and selling of the goods and services online; internet is the best source to use this tool. Today the amount of trade that is conducted electronically using e-commerce has increased with a wide spread usage of internet and technology.

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