Houghton Miffin Company
The modern era of boundary-less business world has brought to fore the ?global? corporation. In order to sell products or services in different countries, several factors such as social, cultural, economic, and individualistic preferences have to be kept in mind. The product promotion strategies in a global context assume a different connotation and operationalization methodology than that in a single country context. The paper examines the issues involved in global promotional strategies.