International Association of Computer Science and Information Technology(IACSIT)
This paper focuses on the relationship between globalization and the adoption of a particular set of ICTs, namely the Internet and electronic commerce, at the firm level. The goal is to move beyond general arguments about these megatrends and to look at their actual dynamics in the operations of business establishments. This paper examines the impacts of globalization on ecommerce and firm performance as the process of globalization has preceded the adoption of the Internet and e-commerce in time. The findings show that Globalization has differential effects on business to business and business to customer ecommerce, however highly global firms are more likely to do business to business but less likely to do business to customer.