Going Direct: Engage with Consumers Like Never Before

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Provided by: SAP
Topic: E-Commerce
Format: PDF
This insightful e-book helps consumer products professionals understand how to leverage data and engage directly with consumers. It takes a realistic look at the gaps that exist between what consumers want and what companies actually deliver. It offers advice, strategies, and next steps that can help organizations close these gaps. It is designed to assist in the development of a successful omni-channel engagement strategy one that lets companies connect and interact with consumers in a contextually relevant way.
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