In August 2014, IBM commissioned Forrester Consulting to examine the impact of “good” or “bad” mobile applications on a company’s brand, revenue, and cost structure through primary research and the creation of a cost framework and model. Forrester performed three studies to identify the characteristics of good and bad mobile apps from the enterprise and consumer perspective, surveying 200 IT and business professionals and over 1000 consumers in the US, Canada, India, and the UK. The third study conducted follow up interviews with executives for whom mobile application development is a key part of their strategy. With this data, Forrester applied its Total Economic Impact™ (TEI) approach to assessing the costs, benefits, and risks of effective mobile app development and delivery. Download this report now and find out the key findings of this study.