Green Marketing: A Paradigm Shift in the World of Conventional Marketing

Provided by: International Journal of Multidisciplinary Research and Development (IJMRD)
Topic: E-Commerce
Format: PDF
Green marketing in today's world has become a more viable and sustainable alternative to the conventional marketing. Green marketing also referred to as the ecological marketing or environmental marketing is posing stiff competition to the conventional forms of marketing resulting into greater challenges for the manufacturers, middlemen, consumers in particular and society in general in today's rapidly changing global scenario. Today's consumers are willing to pay for all those products which assure them health and comfort at a reasonable price and minimum health hazards.

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