Green Marketing Strategies for Sustainable Business Growth

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Provided by: Blue Ocean Publication
Topic: E-Commerce
Format: PDF
Environment friendly, so called green marketing has become a discussed subject and companies are constantly trying to find the best ways to reach the customers with their green message. Customers are becoming more demanding and they have started to pay more attention to the environment. What is important with brands is how customers perceive them, what the image of the brand is? This paper is to find out how strategic issues in green marketing are addressed by companies.
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