Hangin' Tough: How To Beef Up Your Negotiating Game
Just as strong is the word we often use to describe good coffee, tough is the word we often use to describe good negotiators. There's a definite advantage to being known this way; it immediately reduces your opponent's expectations. Some may soften, others will try harder; but in this competitive world of business, they will all respect you for not being a soft touch. Toughness is partly about your game face, but it's also about technique.