Provided by: Entrepreneur.com
Date Added: Aug 2004
Just as strong is the word we often use to describe good coffee, tough is the word we often use to describe good negotiators. There's a definite advantage to being known this way; it immediately reduces your opponent's expectations. Some may soften, others will try harder; but in this competitive world of business, they will all respect you for not being a soft touch. Toughness is partly about your game face, but it's also about technique.