The digital era has ushered in a proliferation of data that powers modern businesses. When leveraged properly, organizations are seeing the potential of data to drive better outcomes across all aspects of their business. Using data to support different workflows, analytics, and activities transforms it into data capital a digital asset that will drive value for the business.
The extent to which an enterprise aligns its organization around this data capital mindset in both the way they use data and the way they invest in data technology can have lasting impacts on the success of the business.
Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations.