Marketers are mainly concerned with tactics, which is followed by concern investment. Currently, tactics have moved lower in priority and the return on investment is the main concern. There is no concern about if the social media works or not. It’s not the issue on chats now because viral marketing campaigns having online presence has given birth to the jargon “Go viral”. This includes non-interactive media like videos, podcasts and articles or blog posts, as well as interactive content like tools and web-based games.