Harvard Business Review: The Truth about your Customer's Experience

Provided by: LogMeIn Australia
Topic: Consumerization
Format: PDF
While companies often focus on the individual interactions with their customers to ensure that they are satisfied with the service provided to them in that interaction, the companies can often fall short when looking at the complete journey of that customer on their way to purchase and beyond. The Harvard Business Review looks at how companies are redesigning the way their customers experience the services that they provide.

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