How Artificial Intelligence Can Help Organizations Align Marketing and Sales Teams

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Provided by: bpm'online
Topic: Tech Industry
Format: PDF
In today’s fast-paced digital environment where customers have unlimited access and are well-informed about your brand and products, marketing and sales departments can no longer stick to their siloed mentality. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals.
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