How Beacons Will Revitalize the Retail Industry by Bringing the Digital Experience to the Aisles

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Provided by: Dropbox
Topic: Developer
Format: PDF
The retail industry and particularly the old-line brick-and-mortar players, who have not yet successfully integrated digital technology into their physical experience, are currently facing a variety of business challenges such as price pressure coming from the rise of e-commerce or increased competition due to the proliferation of specialized alternatives. Looking closely, most of these challenges stem from one common factor: a fundamental shift in the customer base in terms of needs and expectations. Consumers are integrating more and more digital and social connectivity into their lives. While doing so, they are quickly developing new expectations from the businesses they interact with and are getting more comfortable in performing all the purchase cycle steps online.
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