How Customer Perception Shape Buying Online Decision

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Provided by: Global Journals
Topic: Developer
Format: PDF
Consumers are playing an important responsibility in online shopping. When online retailers can identify the factors that can affect consumers' buying behavior and the associations between these factors and type of online buyers, then they can further widen their marketing strategies to convert potential customers into active ones and at the same time remain the loyal customer as one of the asset of the business. This paper will focus on some consumer perception toward buying online decision.
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