How Does Creativity Impact Business Processes?

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Provided by: Queensland Treasury Corporation
Topic: Big Data
Format: PDF
Business processes that involve creativity differ from conventional business processes in many respects: they have a low level of repeatability, typically are high value-add processes, are knowledge-intensive, involve creative persons, have a high demand for flexibility and are characterized by particular (creative) risks. Consequently, for the IS discipline there arise a couple of research questions in this context. The goal of this interpretive research is to develop a theory of creativity-intensive processes that can inform organizational design and the design of information systems. The central theme of this research is the awareness that creativity must be perceived as a part of business processes - that is, part of goal-oriented acting within an organization that comprises of both creative and non-creative activities.
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