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Employee engagement is often lumped together with employee satisfaction or staff appreciation, but it's a much more useful measurement to help encourage in your workforce. In fact, since it drives key business indicators like sales performance and profit, employee engagement is a crucial ingredient in business success. Engaged employees are passionate, dedicated, loyal, and feel a positive emotional connection with their employer. They usually exceed expectations and provide unparalleled customer service. In fact, they are often your brand's best advocates, so they bring in new (and often similarly engaged and enthusiastic) customers.