How SMBs are applying technology to meet key business goals

Small and medium size businesses (SMB) acknowledge they are at the beginning of the digital transformational process. Almost all have some digital resources in place with software resources growing, in 2016 SMBs reported using 3.8 solutions; in 2017 that number grew to 4.8. Driving revenue growth, improving productivity and gaining new customers are top priorities for fast growing firms (those with 10%+ annual revenue growth). Aligning business objectives with the application of advanced technology can significantly impact business performance. The question then becomes what approach to the acquisition and use of technology can best support business objectives?

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