How Social Media Contributes to Multinational Marketing Strategies and Its Impact on Customer Relationship Management in the 21st Century

Provided by: Global Institute for Research & Education (GIFRE)
Topic: E-Commerce
Format: PDF
Globalization and advanced technology developments have a very big impact on the marketing landscape and multinational marketing strategies. The Internet and the World Wide Web have become two key components in today's technology based organizations and businesses. The popularity of Internet starts to make a big impact on people's day-to-day life. As a result of this revolutionary transformation towards the modern technology, social networking on the World Wide Web has become an integral part of a large number of people's lives.

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